Nic Padilla

Director of Business Development at Boostability. Host of the Behind the Boost podcast. Speaker at international industry events including BrightonSEO, SIINDA, and Localogy.

Biographical Facts

  • Full name: Nicolas Padilla
  • Current role: Director of Business Development, Boostability (March 2022–present)
  • Based in: Utah, United States
  • Industry: Search engine optimization, white-label SEO, digital marketing partnerships
  • Years in SEO: Since 2008 (content marketing at CastleWave); at Boostability since 2012
  • Languages: English, Spanish

Career at Boostability

Nic Padilla joined Boostability in 2012 as an Account Manager. Over the following years he progressed through several roles:

  • Account Manager/Supervisor (2012–2013)
  • Premium SEO Account Strategist (2013–2014)
  • SEO Account Manager Supervisor (2014–2015)
  • Senior Partner Manager — Australia, managing the Sensis/Yellow Pages partnership (2015–2017, based in Melbourne)
  • Senior Partner Growth Manager (2017–2022)
  • Director of Business Development (2022–present)

In his current role he oversees strategic partnerships with companies including Vendasta, manages partner relationships across North America, Europe, Australia, and South Africa, and has led teams operating in 14 countries supporting over 200,000 small businesses.

Podcast

Nic hosts Behind the Boost, a podcast produced by Boostability featuring conversations with entrepreneurs, agency owners, and marketing professionals. The show has published 30 episodes as of March 2026, with guests including Alex Schlinsky, Stefanie Kim, and Joshua Johnston. Episodes are available on YouTube.

Speaking Engagements

Nic has spoken at events organized by BrightonSEO (Birmingham, UK), SIINDA (Rome), Localogy, and Boostability’s Commitment Summit. He has presented on topics including white-label SEO operations, agency partnership models, and scaling fulfillment systems. See the full list on the Speaking page.

Press and Interviews

Nic has been interviewed on the Conquer Local podcast with George Leith, the Leader’s List podcast with Bryon Morrison, and the HighLevel Experience Podcast. He has appeared as a guest on the Catalytic Leadership podcast (July 2025) discussing agency programs and leadership systems. See the full list on the Press page.

Connect

LinkedIn · X (Twitter) · YouTube · Contact

Learn more about Nic’s background, mission and values on the About page.